more from our blog

5 things we learned at the 2019 edition of The Power of Storytelling

5 things we learned at the 2019 edition of The Power of Storytelling

November 21, 2019

what are the latest storytelling knacks and skills that we should know about? get ready to learn new ways of honing this art.

what if we let the product do the talking?

what if we let the product do the talking?

November 8, 2019

if you’d strip away the brand embellishment and storytelling layers from your product, what would remain? learn from Aston Martin how to design a product which speaks on its own.

your brand’s value: not the science you’d expect

your brand’s value: not the science you’d expect

October 24, 2019

there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?

don’t fake it ’till you make it – choose to build it instead

don’t fake it ’till you make it – choose to build it instead

October 10, 2019

in today’s growth-obsessed world, being yourself as a brand in not optional, but paramount: to your business, reputation, and longevity.

the magic (and neuroscience) behind memorable moments

the magic (and neuroscience) behind memorable moments

June 11, 2019

find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.

the four necessary “evils” of your business

the four necessary “evils” of your business

June 1, 2019

there is a handful of teams in an organizations that most people prefer to avoid. I like to believe that the reason lies in the fact that they usually are the “stop-the-nonsense” or “stop-the-crap” teams. and I work in one of them and love working with the others.
please give a warm welcome to the four pillars of the business police: legal, geopol and inclusiveness, finance and brand.

when in danger, “rock” or “sugar”?

when in danger, “rock” or “sugar”?

May 19, 2019

let’s have a look at how tricking people’s brains can actually save their life.

are dutch direct?

are dutch direct?

May 19, 2019

when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.

those who know nothing of foreign languages, know nothing of their own – Johann Wolfgang von Goethe

those who know nothing of foreign languages, know nothing of their own – Johann Wolfgang von Goethe

May 19, 2019

no language is better than any other. just like no culture is better than the other. they are different, value different things, structure things differently. they all have their own logic and weirdness. and it is by comparing them that those become obvious, and that you can get to better understand your own, and how it impacted who you are and how you think.

some words of wisdom

here are a few words from wise people who managed to make so much sense to so many people all around the world.

I love Mickey Mouse more than any woman I have ever known.

Walt Disney

An inventor is simply a fellow who doesn’t take his education too seriously.

Charles Kettering

Nothing is particularly hard if you divide it into small jobs.

Henry Ford