welcome to the
make sense academy
where we decode people’s irrationality
let’s face it: people are weird. but it’s mostly a matter of perspective. when you think others are weird, chances are they think the exact same thing about you. still, somehow, deep down, we are all wired the same way. it’s just that external factors like cultural environment and past experiences have shaped our vision of the world. the fun really starts when we get to decode all this irrationality and break it down into sensible information and data – mixing some neuromarketing techniques, a pinch of human psychology, the right amount of marketing theories and a lot of good old common sense.
that’s what we do at the make sense academy.