people are weird.
it’s mostly a matter of perspective though. a world of humans makes for a big crazy mess. but we see diversity as a playground. we look for reason in the nonsense. and find order in the crazy. together, we can explain the weirdness. and design for the irrational.
we are in it with you. brand t[h]inkers for hire. tailoring long-term strategies. connecting businesses to hearts and brains.
welcome to the make sense academy.
our discipline: sense-ology
in other words: the art of making sense. it surely sounds easier than it is. when you combine the irrationality of people with their cultural codes and contextual identity, you get a big crazy mess. lucky you though: our expertise is to navigate this craziness with tools coming from neurology, psychology, identity design and good-old marketing.
if you want to understand human weirdness, you have to understand where most decisions take place: the brain – and its three driving forces: instinct, emotions and reason.
it’s not all to understand the biology that drive people’s behavior, you also need to put it into a socio-cultural context and look at past experiences impacting their decisions.
we then look at identity design techniques to provide a strong foundation for individual and organizational brand-centered strategies.
our lab: triggering aha moments
we use five main engines to share our knowledge and for people to pick from based on their preferences. it goes all the way from self-learning and self-discovery tools to workshops and online courses, as well as consultancy services and co-creation projects.