but don’t worry, we’re here to help make sense of the weirdness.
our latest blog posts
the Gasly effect
Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share...
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commerce, conscience, culture, and control – the four dimensions of societal relevance
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comparing your type treatment to a face-to-face conversation
comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the...
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the beauty of small innovation
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a...
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in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could...
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when the bird starts to sing – on the influence of organizational culture on your brand
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest...
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using the “metaphor of you” to explain the differences between product, brand, branding and marketing
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branding is like placing enough pieces of a puzzle to recognize the full picture
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a...
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