and we made it our science.
there is nothing we love more than human weirdness. so we study it. looking across borders, generations, and backgrounds. investigating all kinds of nonsense. decoding the crazy. and uncovering the reason behind it. we turned it into a science called “sensology”. and built an academy to share it.
so… whose weirdness are you after today?
our latest blog posts
the Gasly effect
Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share...
Read Morecommerce, conscience, culture, and control – the four dimensions of societal relevance
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on...
Read Morecomparing your type treatment to a face-to-face conversation
comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the...
Read Morethe beauty of small innovation
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a...
Read Morein the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could...
Read Morewhen the bird starts to sing – on the influence of organizational culture on your brand
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest...
Read Moreusing the “metaphor of you” to explain the differences between product, brand, branding and marketing
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on...
Read Morebranding is like placing enough pieces of a puzzle to recognize the full picture
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a...
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