Making sense has always been a very subjective matter. What makes sense to one, might not be as self-evident to the other. Just like everything we perceive in the world, what looks good to one, can be awful to another. What tastes good to one, can seem disgusting to another.

In today’s diverse world, the concept of plain simplicity has become even more complex. But at our core, what makes us human remains equal to us all. Understanding that common ground helps making sense consistently, emotionally and contextually.