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Making sense has always been a very subjective matter.

In today’s diverse world, the concept of plain simplicity has become extremely complex.

What makes sense to one, might not be as self-evident to the other. Just like everything we perceive in the world, what looks good to one, can be awful to another. What tastes good to one, can seem disgusting to another.

We believe that through the right investigations, discussions and testing, we can help making sense.

I have not failed. I’ve just found 10,000 ways that won’t work.

Thomas Edison

Nothing is particularly hard if you divide it into small jobs.

Henry Ford