and there is nothing we love more than human weirdness.
so we study the reason behind the nonsense, trying to decode the crazy. because weirdness is what makes us authentic, creative, and beautifully human. we turned our findings into a science and called it “sense-ology”. then built an academy to share the learnings, while helping others make more sense.
our latest blog posts
commerce, conscience, culture, and control – the four dimensions of societal relevance
commerce, conscience, culture, and control – the four dimensions of societal relevance a while back, I came across a tweet...
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comparing your type treatment to a face-to-face conversation
comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the...
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the beauty of small innovation
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a...
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in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could...
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when the bird starts to sing – on the influence of organizational culture on your brand
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest...
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using the “metaphor of you” to explain the differences between product, brand, branding and marketing
using the “metaphor of you” to explain the differences between product, brand, branding and marketing “brand” is one of those...
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branding is like placing enough pieces of a puzzle to recognize the full picture
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a...
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the formidably revealing power of a crisis for a brand
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this...
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