people are weird.
and there is nothing we love more than human weirdness.
so we study the reason behind the nonsense, trying to decode the crazy. because weirdness is what makes us authentic, creative, and beautifully human. we turned our findings into a science and called it “sense-ology”. then built an academy to share the learnings, while helping others make more sense.

our latest blog posts

Gasly Effect Formula 1 Monza Italian Grand Prix Victory

the Gasly effect

Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share...

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