and there is nothing we love more than human weirdness.
so we study the reason behind the nonsense, trying to decode the crazy. we turned it into a science we called “sense-ology”, then built an academy to share the learnings and help others make more sense.
our latest blog posts
in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could...
Read More
when the bird starts to sing – on the influence of organizational culture on your brand
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest...
Read More
using the “metaphor of you” to explain the differences between product, brand, branding and marketing
using the “metaphor of you” to explain the differences between product, brand, branding and marketing “brand” is one of those...
Read More
branding is like placing enough pieces of a puzzle to recognize the full picture
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a...
Read More
the formidably revealing power of a crisis for a brand
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this...
Read More
more than just a gut feeling
the gut has more to show us about how we are built than we think. Dive into the fascinating world...
Read More
listening to your heart is more scientific than you think
listening to your heart is more scientific than you think science is not static. what we know today may be...
Read More
“we’re not disciplined enough to be cool” – me
“we’re not disciplined enough to be cool” – me one upon a meeting, in an office not so far away,...
Read More