and we made it our science.
there is nothing we love more than human weirdness. so we study it. looking across borders, generations, and backgrounds. investigating all kinds of nonsense. decoding the crazy. and uncovering the reason behind it. we turned it into a science called “sensology”. and built an academy to share it.
so… whose weirdness are you after today?
our latest blog posts
the Gasly effect
Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share...
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commerce, conscience, culture, and control – the four dimensions of societal relevance
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comparing your type treatment to a face-to-face conversation
comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the...
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the beauty of small innovation
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a...
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in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could...
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when the bird starts to sing – on the influence of organizational culture on your brand
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest...
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using the “metaphor of you” to explain the differences between product, brand, branding and marketing
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branding is like placing enough pieces of a puzzle to recognize the full picture
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a...
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