we know.
people are weird.
it’s mostly a matter of perspective though. a world of humans makes for a big crazy mess. but we see diversity as a playground. we look for reason in the nonsense. and find order in the crazy. together, we can explain the weirdness. and design for the irrational.
we are in it with you. brand t[h]inkers for hire. tailoring long-term strategies. connecting businesses to hearts and brains.
welcome to the make sense academy.
our discipline: sense-ology
in other words: the art of making sense. it surely sounds easier than it is. when you combine the irrationality of people with their cultural codes and contextual identity, you get a big crazy mess. lucky you though: our expertise is to navigate this craziness with tools coming from neurology, psychology, identity design and good-old marketing.
neurology
if you want to understand human weirdness, you have to understand where most decisions take place: the brain – and its three driving forces: instinct, emotions and reason.
socio-cultural psychology
it’s not all to understand the biology that drive people’s behavior, you also need to put it into a socio-cultural context and look at past experiences impacting their decisions.
identity design
we then look at identity design techniques to provide a strong foundation for individual and organizational brand-centered strategies.
our lab: triggering aha moments
we use five main engines to share our knowledge and for people to pick from based on their preferences. it goes all the way from self-learning and self-discovery tools to workshops and online courses, as well as consultancy services and co-creation projects.
our blog: inside our brains and hearts
guiding or manipulating? the spectrum of influence.
guiding or manipulating? the spectrum of influence. I once read a book about the “theory of influence”. to be honest,...
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don’t be your worst enemy. stop diluting your brand.
don’t be your worst enemy. stop diluting your brand. most psychology experts would probably tell you that you are your...
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defining “culture” with Geert Hofstede
defining “culture” with Geert Hofstede one of the key aspects we focus on at the make sense academy is cross-cultural...
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in 2020, turn your brand into a strong competitive advantage (or get ready for the consequences)
it's not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte - more people are starting to understand the...
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beware the HiPPO’s
after fat cats, here's another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO's....
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customers are not your only stakeholders – except if you’re only chasing money
at the make sense academy, we have identified eight different groups of stakeholders that you should keep in mind when...
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