more from our blog

we don’t need words as much as we think

we don’t need words as much as we think

November 3, 2018

we tend to over-index on words. there are more human and universal ways to communicate what we mean, but many marketing professionals tend to overlook them much too often.

how Disney truly understands the difference between translation and localization

how Disney truly understands the difference between translation and localization

November 2, 2018

there is a big difference between being available in a different language, and having a true and deep meaning for someone who happen to have a different way of expressing themselves and looking at the world.

a brand reaches higher when it stops considering itself as a brand

a brand reaches higher when it stops considering itself as a brand

October 30, 2018

brands can become much more meaningful when they stop considering themselves as a brand, and start defining themselves as what they represent and stand for. not just a logo, color codes and type treatments.

the art of shapes by The Thin Gold Line

the art of shapes by The Thin Gold Line

October 21, 2018

I was just browsing through my Instagram feed when I ended up on the profile of The Thin Gold Line. and if you believe, like we do, that shapes can be very powerful assets, you should definitely check them out.

one. two. many. not three.

one. two. many. not three.

October 21, 2018

I just heard a story about a language that doesn’t actually count any further than two. everything more than two is just “many”.
when you hear why, it actually makes sense.

what is your center?

what is your center?

October 20, 2018

most of us have that one simple idea that we prioritize over everything else. that one deep thing we truly believe in and would not trade for anything else in the world. what is that core idea, that essence, that unwavering truth about you?

Cinderella 2.0: transmedia storytelling

Cinderella 2.0: transmedia storytelling

October 20, 2018

so many people. so many cultures. so many channels. and everything should still be consistent, aligned, somehow, and yet with content customized to their specificities…

ice cubes and pshit sounds

ice cubes and pshit sounds

October 20, 2018

even digitally, our senses can be engaged. some brands protect characteristics like strategic sounds or visuals, like the pshit of a bottle opening or the jingle of ice cubes.

behavior makes human

behavior makes human

October 20, 2018

See how a coffee cup can appear human by adopting some basic body language…

some words of wisdom

here are a few words from wise people who managed to make so much sense to so many people all around the world.

I love Mickey Mouse more than any woman I have ever known.

Walt Disney

An inventor is simply a fellow who doesn’t take his education too seriously.

Charles Kettering

Nothing is particularly hard if you divide it into small jobs.

Henry Ford