most of us have that one simple idea that we prioritize over everything else. that one deep thing we truly believe in and would not trade for anything else in the world. that thing that is so deep into you that it is core to who you are and what you stand for. that is your center. your essence.
since we, at the make sense academy, tend to overanalyze everything we came across, this scene in Rise of the Guardians by DreamWorks triggered a crazy brainstorm on our personal center. what is your center? and this scene started to made sense in a whole new way. not only for Jack Frost, our for ourselves, but also from a marketing and brand strategy perspective.