engage senses

One of the things I really like with Coca-Cola ads is how they engage your senses to connect with you at different levels:

  • sight is the sense of seduction.
  • sound affects mood.
  • touch creates connections.
  • smell triggers memory.
  • taste means life.

Here are some examples. Watch them paying attention to how your senses get engaged (thirst; a sugary taste; the refreshing touch of water splashes and bubbles; the smell of freshly-mowed grass; the warmth of the sun on your face; a joyful happy tune; their registered sounds of ice cubes and the “pshit” of opening their bottle…)


And the sexiness of Coca Cola Light (aka Diet Coke):


And just for fun, the 1997 version of the Coca Cola Light ad:

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s