ice cubes and pshit sounds

Coca Cola is usually quite good at engaging senses through their ads. so much so that they have actually registered some of their key sounds like the pshit of opening a can or bottle, or the sound of ice cubes. they are so critical to the promise that Coca Cola makes around refreshing drinks that they decided to legally protect the sounds they would consistently use in all of their communication.

so when watching this video, pay attention to how your senses get engaged: thirst; sugary taste; refreshing touch of water splashes and bubbles; warmth of the sun; joyful happy tune; and the sounds of ice cubes and of the “pshit” of opening their bottle…

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