Neil describes the success that two people had with their products, all because of the specific brands they built: Michael Jordan and Kylie Jenner. in the end, Michael Jordan keeps selling his popular Jordan shoes (and they are still hot on the market), despite him not having played in the NBA for about 16 years. in the case of Kylie Jenner, her make-up brand, despite it not bringing anything revolutionary to the table, has earned her not only a popular fan-base, but a solid business. her success can be directly traced to her much-invested personal brand. even in his own case, Neil confesses that a big part of his success is due to him having strong, solid brand to show: 

“Just look at my agency NP Digital. It’s literally one of the fastest-growing ad agencies out there. And when I look at all of my competitors’ numbers, we are growing at a much faster pace because of my brand. Yes, we have a great team, but again, that really isn’t a moat as a lot of agencies have great teams. It’s my brand that gave us a really fast kick start and continues to hopefully push us up.”

he concludes his point by saying: “You’ll want to build a brand in 2020. Whether it is personal or corporate, it’s the best moat you can build in marketing.”

another preacher of the 2020 branding message is GrowthHackers, one of the leading community platforms for sharing growth-related content and news. for their “2020 SEO trends“, at #5, brand building makes its valuable appearance. according to them, “You will need to go and build relevant mentions. And for 2020, build quality link profiles, as handling and managing linkless brand mentions are essentials. Thus, brand building should be a priority.”