In today’s diverse world, the concept of plain simplicity has become extremely complex.
We are all emotional beings that define ourselves differently in different contexts.
Ever heard the saying "sex sells"? What about "sexy"? Have a look at some Coca Cola ads...
Check out how this Coca Cola ad engages your senses... digitally.
Each sense has a different impact on us when stimulated. Guess which does what!
Imagine George Lucas' Star Wars without its soundtrack by John Williams...
See how a coffee cup can appear human by adopting some basic body language...
Who thought washing powder could try to change perception and behaviors?
What about you? What is YOUR center?
Some wisdom from Pinterest.
Here are some examples of brand expressions that I feel inspired by or where I have that moment "that's clever" or "that's looking really good" because the story is clear, visual and strengthening the brand positioning. https://www.pinterest.com/vincentjoris/brand-inspiration/