One of the things I really like with Coca-Cola ads is how they engage your senses to connect with you at different levels:
- sight is the sense of seduction.
- sound affects mood.
- touch creates connections.
- smell triggers memory.
- taste means life.
Here are some examples. Watch them paying attention to how your senses get engaged (thirst; a sugary taste; the refreshing touch of water splashes and bubbles; the smell of freshly-mowed grass; the warmth of the sun on your face; a joyful happy tune; their registered sounds of ice cubes and the “pshit” of opening their bottle…)
And the sexiness of Coca Cola Light (aka Diet Coke):
And just for fun, the 1997 version of the Coca Cola Light ad: