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Gasly Effect Formula 1 Monza Italian Grand Prix Victory

the Gasly effect

Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share with the branding community.

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diluting your brand like a liquid

don’t be your worst enemy. stop diluting your brand.

don’t be your worst enemy. stop diluting your brand. most psychology experts would probably tell you that you are your worst enemy. that you are the biggest obstacle standing in your own way. knowing yourself usually helps to avoid falling into the easy traps. well, guess what. it’s the same...

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different practices across many cultures

defining “culture” with Geert Hofstede

schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email defining “culture” with Geert Hofstede one of the key aspects we focus on at the make sense academy is cross-cultural communication. being expats ourselves and having traveled quite a...

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highly paid personal opinions should not overweigh strategy and reason in organizations

beware the HiPPO’s

after fat cats, here's another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO's. in this case, HiPPO is an acronym standing for "highest paid personal opinion".

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map of the Netherlands

are dutch direct?

when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand...

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fat cat alert in branding and marketing

don’t invite the fat cat in

schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email don’t invite the fat cat in instead, focus on what really matters for your brand and leave the rest aside. here’s a question for you: does your brand suffer...

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one. two. many. not three.

I just heard a story about a language that doesn't actually count any further than two. everything more than two is just "many". when you hear why, it actually makes sense.

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