inside our brains and hearts, and we hope you like it. let us know what you think!
all our publications related to psychology
comparing your type treatment to a face-to-face conversation
comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the reason being that, as a blog-centric organization, we look at our type strategy as a key element of how we relate to you. a while back, a designer colleague of...Read More
listening to your heart is more scientific than you think
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email listening to your heart is more scientific than you think science is not static. what we know today may be obsolete tomorrow. our innate curiosity and healthy skeptical side...Read More
don’t be your worst enemy. stop diluting your brand.
don’t be your worst enemy. stop diluting your brand. most psychology experts would probably tell you that you are your worst enemy. that you are the biggest obstacle standing in your own way. knowing yourself usually helps to avoid falling into the easy traps. well, guess what. it’s the same...Read More
in 2020, turn your brand into a strong competitive advantage (or get ready for the consequences)
it's not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte - more people are starting to understand the pivotal role that brands will play in 2020 and beyond.Read More
beware the HiPPO’s
after fat cats, here's another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO's. in this case, HiPPO is an acronym standing for "highest paid personal opinion".Read More
your brand’s value: not the science you’d expect
there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?Read More
the magic (and neuroscience) behind memorable moments
find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.Read More
when in danger, “rock” or “sugar”?
let's have a look at how tricking people's brains can actually save their life.Read More
don’t invite the fat cat in
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email don’t invite the fat cat in instead, focus on what really matters for your brand and leave the rest aside. here’s a question for you: does your brand suffer...Read More
for the love of people: cut your clinical research efforts
The time has come to rethink the way we try to understand other fellow humans for our branding and marketing pursuits. Clinical market research methods are hurting your brand presence more than you think. Go deeper into why these research methods won't help you, and find out what will by...Read More
we don’t need words as much as we think
we tend to over-index on words. there are more human and universal ways to communicate what we mean, but many marketing professionals tend to overlook them much too often.Read More
the art of shapes by The Thin Gold Line
I was just browsing through my Instagram feed when I ended up on the profile of The Thin Gold Line. and if you believe, like we do, that shapes can be very powerful assets, you should definitely check them out.Read More
behavior makes human
See how a coffee cup can appear human by adopting some basic body language...Read More
friend or enemy
just like when we were babies, we always filter information based on how we categorize the sender: friend or enemy.Read More
see sexy. feel sexy.
Ever heard the saying "sex sells"? What about "sexy"? Have a look at some Coca Cola ads...Read More