commerce, conscience, culture, and control – the four dimensions of societal relevance a while back, I came across a tweet by Business Insider about the three key dimensions of society: commerce (as in businesses), conscience (mostly represented by non-profits and charitable organizations), and culture (through arts). I thought one was missing though, so I added […]
comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the reason being that, as a blog-centric organization, we look at our type strategy as a key element of how we relate to you. a while back, a designer colleague of mine told me that type […]
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
using the “metaphor of you” to explain the differences between product, brand, branding and marketing “brand” is one of those overused buzz words in the business and marketing world. and in my experience, most people use it to mean “company” or “product”, but not “brand” in its true meaning. some even use it because it […]
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a box full of puzzle pieces. 100 of them. your objective is to recognize what the final picture of the puzzle is in the least amount of time. technically, you don’t even have to put the […]
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this is the perfect time for some reflection on that.
guiding or manipulating? the spectrum of influence. I once read a book about the “theory of influence”. to be honest, I struggled to reach the end as it kept on providing tips, tricks and examples about techniques that felt more to me like manipulation than the sort of influence I was hoping to learn about. […]
don’t be your worst enemy. stop diluting your brand. most psychology experts would probably tell you that you are your worst enemy. that you are the biggest obstacle standing in your own way. knowing yourself usually helps to avoid falling into the easy traps. well, guess what. it’s the same with your brand. knowing yourself […]
it’s not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte – more people are starting to understand the pivotal role that brands will play in 2020 and beyond.
after fat cats, here’s another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO’s. in this case, HiPPO is an acronym standing for “highest paid personal opinion”.