Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share with the branding community.
commerce, conscience, culture, and control – the four dimensions of societal relevance a while back, I came across a tweet by Business Insider about the three key dimensions of society: commerce (as in businesses), conscience (mostly represented by non-profits and charitable organizations), and culture (through arts). I thought one was missing though, so I added […]
listening to your heart is more scientific than you think science is not static. what we know today may be obsolete tomorrow. our innate curiosity and healthy skeptical side make sure that we, as a species, can build on, question, contest, and eventually change our informational status-quo. improving and evolving are qualities that are deeply […]
don’t be your worst enemy. stop diluting your brand. most psychology experts would probably tell you that you are your worst enemy. that you are the biggest obstacle standing in your own way. knowing yourself usually helps to avoid falling into the easy traps. well, guess what. it’s the same with your brand. knowing yourself […]
defining “culture” with Geert Hofstede one of the key aspects we focus on at the make sense academy is cross-cultural communication. being expats ourselves and having traveled quite a bit, we’re very well acquainted with those awkward situations where you don’t understand what the f*&# is happening. mostly because your cultural reference is different. sounds […]
when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.
no language is better than any other. just like no culture is better than the other. they are different, value different things, structure things differently. they all have their own logic and weirdness. and it is by comparing them that those become obvious, and that you can get to better understand your own, and how it impacted who you are and how you think.
in this overwhelming world where everyone seems to be shouting for attention, softer and more intimate can be welcome. no need to shout if you build a message that is actually welcomed or content that actually matters…
there is a big difference between being available in a different language, and having a true and deep meaning for someone who happen to have a different way of expressing themselves and looking at the world.