comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the reason being that, as a blog-centric organization, we look at our type strategy as a key element of how we relate to you. a while back, a designer colleague of mine told me that type […]
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest realizations I have had from my marketing and branding experience is that a company’s success can never prevail only by investing in outside-facing interactions. many organizations (including some that I have worked with in the […]
using the “metaphor of you” to explain the differences between product, brand, branding and marketing “brand” is one of those overused buzz words in the business and marketing world. and in my experience, most people use it to mean “company” or “product”, but not “brand” in its true meaning. some even use it because it […]
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a box full of puzzle pieces. 100 of them. your objective is to recognize what the final picture of the puzzle is in the least amount of time. technically, you don’t even have to put the […]
a kind reminder about how you should approach the COVID-19 outbreak from a branding perspective. keep yourself and your brand safe and sane.
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this is the perfect time for some reflection on that.
“we’re not disciplined enough to be cool” – me one upon a meeting, in an office not so far away, I said: “we’re not disciplined enough to be cool”. and I love this quote! indeed, one of the most difficult things to fake consistently is… “being cool”. put in other words: you’re either cool, or […]
don’t be your worst enemy. stop diluting your brand. most psychology experts would probably tell you that you are your worst enemy. that you are the biggest obstacle standing in your own way. knowing yourself usually helps to avoid falling into the easy traps. well, guess what. it’s the same with your brand. knowing yourself […]