Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share with the branding community.
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email commerce, conscience, culture, and control – the four dimensions of societal relevance a while back, I came across a tweet by Business Insider about the three key dimensions of society: commerce (as in businesses), […]
after fat cats, here’s another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO’s. in this case, HiPPO is an acronym standing for “highest paid personal opinion”.
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email don’t invite the fat cat in instead, focus on what really matters for your brand and leave the rest aside. here’s a question for you: does your brand suffer from “fat cat syndrome”? in […]
The time has come to rethink the way we try to understand other fellow humans for our branding and marketing pursuits. Clinical market research methods are hurting your brand presence more than you think. Go deeper into why these research methods won’t help you, and find out what will by reading (and re-reading) this article.
just like when we were babies, we always filter information based on how we categorize the sender: friend or enemy.
Who thought washing powder could try to change perception and behaviors?