Open post

the four necessary “evils” of your business

there is a handful of teams in an organizations that most people prefer to avoid. I like to believe that the reason lies in the fact that they usually are the “stop-the-nonsense” or “stop-the-crap” teams. and I work in one of them and love working with the others.
please give a warm welcome to the four pillars of the business police: legal, geopol and inclusiveness, finance and brand.

Open post
map of the Netherlands

are dutch direct?

when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.

Open post
fat cat alert in branding and marketing

don’t invite the fat cat in

don’t invite the fat cat in instead, focus on what really matters for your brand and leave the rest aside. here’s a question for you: does your brand suffer from “fat cat syndrome”? in other words, do you longingly dream of fame, glory, and everybody’s lips murmuring your brand’s name and vision, word for word? […]

Open post

for the love of people: cut your clinical research efforts

The time has come to rethink the way we try to understand other fellow humans for our branding and marketing pursuits. Clinical market research methods are hurting your brand presence more than you think. Go deeper into why these research methods won’t help you, and find out what will by reading (and re-reading) this article.

Posts navigation

1 2
Scroll to top