Some wisdom from Pinterest.
We filter information based on how we categorize the sender: friend or enemy. Even when provide with the most objective argumentation from our worst enemy, we will always question every piece of it trying to prove them wrong. On the other hand, when your best friend gives you the most obscure explanation on a topic,… Continue reading friend or enemy
A brand strategy needs to contain 6 different sorts of elements to engage as deeply as possible with your audience, with some level of consistency, and a well thought-through part of contextual flexibility.