the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]
Tag: brand identity
in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
in 2020, turn your brand into a strong competitive advantage (or get ready for the consequences)
it’s not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte – more people are starting to understand the pivotal role that brands will play in 2020 and beyond.