Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share with the branding community.
Tag: brand strategy
the beauty of small innovation
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]
in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
branding is like placing enough pieces of a puzzle to recognize the full picture
branding is like placing enough pieces of a puzzle to recognize the full picture imagine you are in front a box full of puzzle pieces. 100 of them. your objective is to recognize what the final picture of the puzzle is in the least amount of time. technically, you don’t even have to put the […]
in 2020, turn your brand into a strong competitive advantage (or get ready for the consequences)
it’s not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte – more people are starting to understand the pivotal role that brands will play in 2020 and beyond.
customers are not your only stakeholders – except if you’re only chasing money
at the make sense academy, we have identified eight different groups of stakeholders that you should keep in mind when designing your brand strategy. if you thought the only one that mattered was your potential future customers, don’t be surprised if your brand doesn’t go anywhere. you might sell products on a short-term basis. but you will not build a strong brand in the long run.
what if we let the product do the talking?
if you’d strip away the brand embellishment and storytelling layers from your product, what would remain? learn from Aston Martin how to design a product which speaks on its own.
your brand’s value: not the science you’d expect
there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?
don’t fake it ’till you make it – choose to build it instead
in today’s growth-obsessed world, being yourself as a brand in not optional, but paramount: to your business, reputation, and longevity.