Open post

comparing your type treatment to a face-to-face conversation

comparing your type treatment to a face-to-face conversation as you’ve probably noticed, we have something against unnecessary capital letters. the reason being that, as a blog-centric organization, we look at our type strategy as a key element of how we relate to you. a while back, a designer colleague of mine told me that type […]

Open post
buurtzorg brand analysis

the beauty of small innovation

the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]

Open post
kid acting like a super hero

in the story of your brand, you’re not the hero

in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]

Open post
neuroscience discovery neurons in the heart

listening to your heart is more scientific than you think

listening to your heart is more scientific than you think  science is not static. what we know today may be obsolete tomorrow. our innate curiosity and healthy skeptical side make sure that we, as a species, can build on, question, contest, and eventually change our informational status-quo. improving and evolving are qualities that are deeply […]

Posts navigation

1 2 3 4
Scroll to top