it’s not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte – more people are starting to understand the pivotal role that brands will play in 2020 and beyond.
Tag: business
beware the HiPPO’s
after fat cats, here’s another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO’s. in this case, HiPPO is an acronym standing for “highest paid personal opinion”.
customers are not your only stakeholders – except if you’re only chasing money
at the make sense academy, we have identified eight different groups of stakeholders that you should keep in mind when designing your brand strategy. if you thought the only one that mattered was your potential future customers, don’t be surprised if your brand doesn’t go anywhere. you might sell products on a short-term basis. but you will not build a strong brand in the long run.
don’t fake it ’till you make it – choose to build it instead
in today’s growth-obsessed world, being yourself as a brand in not optional, but paramount: to your business, reputation, and longevity.
the four necessary “evils” of your business
there is a handful of teams in an organizations that most people prefer to avoid. I like to believe that the reason lies in the fact that they usually are the “stop-the-nonsense” or “stop-the-crap” teams. and I work in one of them and love working with the others.
please give a warm welcome to the four pillars of the business police: legal, geopol and inclusiveness, finance and brand.
don’t invite the fat cat in
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email don’t invite the fat cat in instead, focus on what really matters for your brand and leave the rest aside. here’s a question for you: does your brand suffer from “fat cat syndrome”? in […]
capital letters? we choose soft and sweet over loud and obnoxious – any time
in this overwhelming world where everyone seems to be shouting for attention, softer and more intimate can be welcome. no need to shout if you build a message that is actually welcomed or content that actually matters…
we don’t need words as much as we think
we tend to over-index on words. there are more human and universal ways to communicate what we mean, but many marketing professionals tend to overlook them much too often.
how Disney truly understands the difference between translation and localization
there is a big difference between being available in a different language, and having a true and deep meaning for someone who happen to have a different way of expressing themselves and looking at the world.
a brand reaches higher when it stops considering itself as a brand
brands can become much more meaningful when they stop considering themselves as a brand, and start defining themselves as what they represent and stand for. not just a logo, color codes and type treatments.