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buurtzorg brand analysis

the beauty of small innovation

the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]

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kid acting like a super hero

in the story of your brand, you’re not the hero

in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]

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guiding or manipulating influence strategy

guiding or manipulating? the spectrum of influence.

guiding or manipulating? the spectrum of influence. I once read a book about the “theory of influence”. to be honest, I struggled to reach the end as it kept on providing tips, tricks and examples about techniques that felt more to me like manipulation than the sort of influence I was hoping to learn about. […]

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different practices across many cultures

defining “culture” with Geert Hofstede

defining “culture” with Geert Hofstede one of the key aspects we focus on at the make sense academy is cross-cultural communication. being expats ourselves and having traveled quite a bit, we’re very well acquainted with those awkward situations where you don’t understand what the f*&# is happening. mostly because your cultural reference is different. sounds […]

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