Pierre Gasly, Formula 1 racing driver and winner of the 2020 Italian Grand Prix, has an important lesson to share with the branding community.
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email commerce, conscience, culture, and control – the four dimensions of societal relevance a while back, I came across a tweet by Business Insider about the three key dimensions of society: commerce (as in businesses), […]
the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]
when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest realizations I have had from my marketing and branding experience is that a company’s success can never prevail only by investing in outside-facing interactions. many organizations (including some that I have worked with in the […]
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email listening to your heart is more scientific than you think science is not static. what we know today may be obsolete tomorrow. our innate curiosity and healthy skeptical side make sure that we, as […]
guiding or manipulating? the spectrum of influence. I once read a book about the “theory of influence”. to be honest, I struggled to reach the end as it kept on providing tips, tricks and examples about techniques that felt more to me like manipulation than the sort of influence I was hoping to learn about. […]
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email defining “culture” with Geert Hofstede one of the key aspects we focus on at the make sense academy is cross-cultural communication. being expats ourselves and having traveled quite a bit, we’re very well acquainted […]
after fat cats, here’s another creature of the corporate fauna to be aware of, and to be prepared for: HiPPO’s. in this case, HiPPO is an acronym standing for “highest paid personal opinion”.
if you’d strip away the brand embellishment and storytelling layers from your product, what would remain? learn from Aston Martin how to design a product which speaks on its own.
there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?