how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this is the perfect time for some reflection on that.
more than just a gut feeling
the gut has more to show us about how we are built than we think. Dive into the fascinating world of neurogastroenterology and see what we can learn from it in branding and marketing.
your brand’s value: not the science you’d expect
there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?