Who thought washing powder could try to change perception and behaviors?
What about you? What is YOUR center?
Some wisdom from Pinterest.
Even if cultures, languages and society make rules different from one country to the other, there is one thing we all have in common: we are human beings made of flesh and blood. Even if our brains are wired differently, we all have brains, and most of our decisions are taken unconsciously. As our brains… Continue reading our internal battle between instinct, emotions and rational mind
A brand strategy needs to contain 6 different sorts of elements to engage as deeply as possible with your audience, with some level of consistency, and a well thought-through part of contextual flexibility.