brands can become much more meaningful when they stop considering themselves as a brand, and start defining themselves as what they represent and stand for. not just a logo, color codes and type treatments.
Tag: essence
what is your center?
most of us have that one simple idea that we prioritize over everything else. that one deep thing we truly believe in and would not trade for anything else in the world. what is that core idea, that essence, that unwavering truth about you?
when washing powder speaks up
Who thought washing powder could try to change perception and behaviors?