guiding or manipulating? the spectrum of influence. I once read a book about the “theory of influence”. to be honest, I struggled to reach the end as it kept on providing tips, tricks and examples about techniques that felt more to me like manipulation than the sort of influence I was hoping to learn about. […]
Tag: identity
in 2020, turn your brand into a strong competitive advantage (or get ready for the consequences)
it’s not only us saying this. Neil Patel, GrowthHackers, Avinash Kaushik, Deloitte – more people are starting to understand the pivotal role that brands will play in 2020 and beyond.
brand or commodity – it’s about strategy and identity
Brands compete on intangible attributes. Commodities compete on price or convenience.