the gut has more to show us about how we are built than we think. Dive into the fascinating world of neurogastroenterology and see what we can learn from it in branding and marketing.
listening to your heart is more scientific than you think science is not static. what we know today may be obsolete tomorrow. our innate curiosity and healthy skeptical side make sure that we, as a species, can build on, question, contest, and eventually change our informational status-quo. improving and evolving are qualities that are deeply […]
there is a handful of teams in an organizations that most people prefer to avoid. I like to believe that the reason lies in the fact that they usually are the “stop-the-nonsense” or “stop-the-crap” teams. and I work in one of them and love working with the others.
please give a warm welcome to the four pillars of the business police: legal, geopol and inclusiveness, finance and brand.
when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.
no language is better than any other. just like no culture is better than the other. they are different, value different things, structure things differently. they all have their own logic and weirdness. and it is by comparing them that those become obvious, and that you can get to better understand your own, and how it impacted who you are and how you think.
in this overwhelming world where everyone seems to be shouting for attention, softer and more intimate can be welcome. no need to shout if you build a message that is actually welcomed or content that actually matters…
there is a big difference between being available in a different language, and having a true and deep meaning for someone who happen to have a different way of expressing themselves and looking at the world.
I just heard a story about a language that doesn’t actually count any further than two. everything more than two is just “many”.
when you hear why, it actually makes sense.