a kind reminder about how you should approach the COVID-19 outbreak from a branding perspective. keep yourself and your brand safe and sane.
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this is the perfect time for some reflection on that.
the gut has more to show us about how we are built than we think. Dive into the fascinating world of neurogastroenterology and see what we can learn from it in branding and marketing.
find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.
let’s have a look at how tricking people’s brains can actually save their life.
even digitally, our senses can be engaged. some brands protect characteristics like strategic sounds or visuals, like the pshit of a bottle opening or the jingle of ice cubes.
imagine George Lucas’ Star Wars without its soundtrack by John Williams or with different sound effects… not really the same mood.
just like when we were babies, we always filter information based on how we categorize the sender: friend or enemy.