a kind reminder about how you should approach the COVID-19 outbreak from a branding perspective. keep yourself and your brand safe and sane.
the formidably revealing power of a crisis for a brand
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this is the perfect time for some reflection on that.
more than just a gut feeling
the gut has more to show us about how we are built than we think. Dive into the fascinating world of neurogastroenterology and see what we can learn from it in branding and marketing.
the magic (and neuroscience) behind memorable moments
find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.
when in danger, “rock” or “sugar”?
let’s have a look at how tricking people’s brains can actually save their life.
ice cubes and pshit sounds
even digitally, our senses can be engaged. some brands protect characteristics like strategic sounds or visuals, like the pshit of a bottle opening or the jingle of ice cubes.
sounds impact your mood
imagine George Lucas’ Star Wars without its soundtrack by John Williams or with different sound effects… not really the same mood.
friend or enemy
just like when we were babies, we always filter information based on how we categorize the sender: friend or enemy.