there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?
Tag: people
don’t fake it ’till you make it – choose to build it instead
in today’s growth-obsessed world, being yourself as a brand in not optional, but paramount: to your business, reputation, and longevity.
the magic (and neuroscience) behind memorable moments
find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.
the four necessary “evils” of your business
there is a handful of teams in an organizations that most people prefer to avoid. I like to believe that the reason lies in the fact that they usually are the “stop-the-nonsense” or “stop-the-crap” teams. and I work in one of them and love working with the others.
please give a warm welcome to the four pillars of the business police: legal, geopol and inclusiveness, finance and brand.
when in danger, “rock” or “sugar”?
let’s have a look at how tricking people’s brains can actually save their life.
are dutch direct?
when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.
those who know nothing of foreign languages, know nothing of their own – J. von Goethe
no language is better than any other. just like no culture is better than the other. they are different, value different things, structure things differently. they all have their own logic and weirdness. and it is by comparing them that those become obvious, and that you can get to better understand your own, and how it impacted who you are and how you think.
don’t invite the fat cat in
don’t invite the fat cat in instead, focus on what really matters for your brand and leave the rest aside. here’s a question for you: does your brand suffer from “fat cat syndrome”? in other words, do you longingly dream of fame, glory, and everybody’s lips murmuring your brand’s name and vision, word for word? […]
for the love of people: cut your clinical research efforts
The time has come to rethink the way we try to understand other fellow humans for our branding and marketing pursuits. Clinical market research methods are hurting your brand presence more than you think. Go deeper into why these research methods won’t help you, and find out what will by reading (and re-reading) this article.
friend or enemy
just like when we were babies, we always filter information based on how we categorize the sender: friend or enemy.