the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]
in the story of your brand, you’re not the hero
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
the COVID-19 outbreak is and isn’t about your brand
a kind reminder about how you should approach the COVID-19 outbreak from a branding perspective. keep yourself and your brand safe and sane.
the formidably revealing power of a crisis for a brand
how is your brand showing up during these unusual times? how are you prepared to meet a crisis? maybe this is the perfect time for some reflection on that.
more than just a gut feeling
the gut has more to show us about how we are built than we think. Dive into the fascinating world of neurogastroenterology and see what we can learn from it in branding and marketing.
listening to your heart is more scientific than you think
schedule a call share it if you like it Share on linkedin Share on facebook Share on twitter Share on email listening to your heart is more scientific than you think science is not static. what we know today may be obsolete tomorrow. our innate curiosity and healthy skeptical side make sure that we, as […]
“we’re not disciplined enough to be cool” – me
“we’re not disciplined enough to be cool” – me one upon a meeting, in an office not so far away, I said: “we’re not disciplined enough to be cool”. and I love this quote! indeed, one of the most difficult things to fake consistently is… “being cool”. put in other words: you’re either cool, or […]
a brand reaches higher when it stops considering itself as a brand
brands can become much more meaningful when they stop considering themselves as a brand, and start defining themselves as what they represent and stand for. not just a logo, color codes and type treatments.