find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.
imagine George Lucas’ Star Wars without its soundtrack by John Williams or with different sound effects… not really the same mood.
so many people. so many cultures. so many channels. and everything should still be consistent, aligned, somehow, and yet with content customized to their specificities…
just like when we were babies, we always filter information based on how we categorize the sender: friend or enemy.