when the bird starts to sing – on the influence of organizational culture on your brand one of the biggest realizations I have had from my marketing and branding experience is that a company’s success can never prevail only by investing in outside-facing interactions. many organizations (including some that I have worked with in the […]
using the “metaphor of you” to explain the differences between product, brand, branding and marketing “brand” is one of those overused buzz words in the business and marketing world. and in my experience, most people use it to mean “company” or “product”, but not “brand” in its true meaning. some even use it because it […]
if you’d strip away the brand embellishment and storytelling layers from your product, what would remain? learn from Aston Martin how to design a product which speaks on its own.