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being cool as a brand or company is a full commitment

“we’re not disciplined enough to be cool” – me

“we’re not disciplined enough to be cool” – me one upon a meeting, in an office not so far away, I said: “we’re not disciplined enough to be cool”. and I love this quote! indeed, one of the most difficult things to fake consistently is… “being cool”. put in other words: you’re either cool, or […]

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