Check out how this Coca Cola ad engages your senses... digitally.
Some wisdom from Pinterest.
Visual structure and identity is a very complicated challenge, especially if you want to appeal to broad and global audiences. Here are some nice examples you can get inspired by. I know I do. http://www.pinterest.com/vincentjoris/powerpoint-inspiration/
A brand strategy needs to contain 6 different sorts of elements to engage as deeply as possible with your audience, with some level of consistency, and a well thought-through part of contextual flexibility.