Who thought washing powder could try to change perception and behaviors?
Some wisdom from Pinterest.
Here are some examples of brand expressions that I feel inspired by or where I have that moment "that's clever" or "that's looking really good" because the story is clear, visual and strengthening the brand positioning. https://www.pinterest.com/vincentjoris/brand-inspiration/
So many channels. And they all need to be aligned, yet with customized content...
A brand strategy needs to contain 6 different sorts of elements to engage as deeply as possible with your audience, with some level of consistency, and a well thought-through part of contextual flexibility.