Video

when washing powder takes a stand

When I saw this add for the first time, I got goosebumps. I never thought washing powder could actually have such a deeper meaning. That it could take a stand like this. That it could try to change perception and behaviors. Or at least try to inspire society to reconsider the way things are, just because “it’s always been this way”.

What do YOU want to stand for?

6 layers to a brand strategy

A brand strategy needs to contain 6 different sorts of elements:

  1. a consistent core essence that defines what it stands for at its center, and to which individuals can relate to during every interaction.
  2. a few key differentiators that when put together make that brand truly unique.
  3. three to five items that your audience can concretely benefit from.
  4. behavior attributes that people can identify with when interacting with a brand, as if it was another person.
  5. a story that will engage an audience emotionally by transporting them through a narrative they feel part of.
  6. sensorial elements that activate as many senses as possible to deepen the connection through different levels of connection.