in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.
in this overwhelming world where everyone seems to be shouting for attention, softer and more intimate can be welcome. no need to shout if you build a message that is actually welcomed or content that actually matters…
most of us have that one simple idea that we prioritize over everything else. that one deep thing we truly believe in and would not trade for anything else in the world. what is that core idea, that essence, that unwavering truth about you?
imagine George Lucas’ Star Wars without its soundtrack by John Williams or with different sound effects… not really the same mood.
so many people. so many cultures. so many channels. and everything should still be consistent, aligned, somehow, and yet with content customized to their specificities…
Who thought washing powder could try to change perception and behaviors?