the beauty of small innovation as I was scrolling through my social media feed one day, I stumbled across a news update from Dutch nursing company, Buurtzorg. they are one of those interesting businesses I like to keep an eye on from time to time (and if you have read Frederic Laloux’s Reinventing Organizations, then […]
in the story of your brand, you’re not the hero a while back, I learned that a strong enemy could strengthen your brand. the example that was given at the time was Pepsi versus Coke. and it seemed to make so much sense. many good stories have a hero and a villain, right? so when […]
if you’d strip away the brand embellishment and storytelling layers from your product, what would remain? learn from Aston Martin how to design a product which speaks on its own.
there is an interesting paradox in the way we do branding: working with emotions, yet expecting linear results. what is good for your brand to adopt in this circumstance?
find out the amazing science behind memorable moments and how your brand can pay more attention to its moment creation.
when it comes to emotions, opinions, preferences and many other things, they are matters of perspective. most of our thoughts are relative to who we are, where we are, where we come from or grew up. and it is by exposing them to different perspectives that we can better understand our own unconscious biases or implicit stereotypes.
no language is better than any other. just like no culture is better than the other. they are different, value different things, structure things differently. they all have their own logic and weirdness. and it is by comparing them that those become obvious, and that you can get to better understand your own, and how it impacted who you are and how you think.
in this overwhelming world where everyone seems to be shouting for attention, softer and more intimate can be welcome. no need to shout if you build a message that is actually welcomed or content that actually matters…
most of us have that one simple idea that we prioritize over everything else. that one deep thing we truly believe in and would not trade for anything else in the world. what is that core idea, that essence, that unwavering truth about you?
imagine George Lucas’ Star Wars without its soundtrack by John Williams or with different sound effects… not really the same mood.