behavior makes human

One of my favorite ads from back home (Belgium, Europe). This basically shows that even a coffee cup can behave with emotions. The way it moves. The sound of satisfaction it makes at the end. All of these are things we can relate to, and connect with. And it just looks cute.


FYI, “Bij koffie hoort Lotus” means “With coffee, Lotus just makes sense”.


when washing powder takes a stand

When I saw this add for the first time, I got goosebumps. I never thought washing powder could actually have such a deeper meaning. That it could take a stand like this. That it could try to change perception and behaviors. Or at least try to inspire society to reconsider the way things are, just because “it’s always been this way”.

What do YOU want to stand for?